Equestrian Centre Identity

Logo evolution and variations 2022-2025
  • Physical notebook scan of a page of logo concept exploration sketches for Le Club EQ.
  • Physical notebook scan of a page of logo word mark idea sketches for Le Club EQ.
Initial Concept Explorations
  • Detail of two Le Club EQ Hoodies in black with white logo laying on top of each other
  • Detail of two Le Club EQ Hoodies in black with white logo laying on top of each other
  • Three folded sweatshirts with Le Club EQ logos and text are displayed on a table.
  • Two horses at a fence with trees and sky in background.
  • A cup of hot chocolate and whip cream in a Le Club EQ branded white mug on a dark table
Brief
Looking for a fresh approach to equestrian and agriculture-based marketing, I helped Le Club EQ define a look and feel that established them as a premier destination where the horse, the student, and joy of learning are at the centre of everything. The logo itself has been used to great effect in posters, signage and ever popular caps and apparel.
Client
Le Club Equestre du Quartier
Sector
Sport
What I did
Brand Indentity, Graphic Design, Project Guide